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NFTs And Electronic Music

“NFTs And Electronic Music – Check Out This Combo”

By admin
on 29 May 2023
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Built by established DJs, producers, agents and many more, RCRDSHP is a digital collectables platform that launched earlier this year aimed at transforming our experience with electronic music.

RCDRDSHP works to surprise its users by curating and dropping digital content with what is known as a ‘pack’.

blockchain and non-fungible tokens

Validated by blockchain and non-fungible tokens, the packs contain collectable content which can be bought and sold, listened to, watched, or even combined using game mechanics to unlock new premium collectables and even in-real-life experiences.

Explaining the inspiration behind the platform, Crispin Taylor, RCRDSHP Chief of Staff, says: “We saw electronic music fans getting into NFTs, and NFT collectors discovering new music they loved.”

multimedia collectable goodies

The multimedia collectable goodies from their packs come straight from artists, labels, festivals, and clubs. The variety of opportunities within each pack encourages fans to expand their music taste and discover more about their already beloved artists.
With packs remodelling collectable items within electronic music, they have been made in a range of sizes and prices so that they can be accessible to a vast amount of dance fans.

Co-founder and CCO

Eric Reithler-Barros, co-founder and CCO, is a seasoned worldwide dance music executive and DJ/producer. “We knew there was a need for what we’re doing and that people would be pumped,” he adds, “but we never expected such immediate excitement at launch for our very first collectibles pack drop.”
“We’re overjoyed that fans embraced the model and purchased the first of a series of ‘Genesis’ packs.” It demonstrates that there is a strong desire for new music experiences and a more artist-centric dance music economy.
“We are so happy to have created a new revenue stream for creators during this trying time for the music industry.
“We really want to feature all layers of the electronic dance music world, from shiny mainstream to deep dark underground, trance to techno to bass to D’n’B, exclusive tracks to limited-edition sample packs and DJ cards.”
 

founding team

DJs, producers, agents, artist managers, technicians, electronic music executives, and serial entrepreneurs comprised the founding team. RCRDSHP was formed by their combined minds to provide fans with exclusive moments such as a legendary video moment in front of a crowd, backstage, or in the studio, a coveted exclusive track that’s never been heard before, or works of inspiring visual art that take the fan deeper into that artist’s creative universe.
The founding team contained a mixture of DJs, producers, agents, artist managers, technologists, electronic music executives, and serial entrepreneurs. With their combined minds.
RCRDSHP has been formed to provide exclusive moments to fans, including examples such as a legendary video moment in front of a crowd or backstage or in the studio, a coveted exclusive track that’s never been heard before, or works of inspiring visual art that take the fan deeper into that artist’s creative universe.

co-founder and CEO

As co-founder and CEO Obie Fernandez explains: “RCRDSHP is launching a fresh new kind of space for electronic music culture to thrive, one that takes full advantage of cutting-edge tech like blockchain and NFTs, while leveraging large-scale platform dynamics and gamification.

“The key differentiator between us and others is that our heart is in the right place: with the music and the people who make it.

“We are all serious DJs and music producers here at RCRDSHP, and we want to give our fellow musicians more sustainable ways to make a living via new and exciting technology.”

The platform doesn’t just provide a different experience to users but also, works as a digital space for artists. Offering them unique creations and exclusive work as limited-edition assets stored on a global blockchain as NFTs.

gaming musician

Groundbreaking gaming musician TheFatRat seemed like the sure thing to get onto the NFT wave when it first kicked off last year, but he held off due to environmental concerns and the exclusivity and expense surrounding those early drops.
Over the next 12 weeks, starting December 3, he’ll be releasing a new album experience with weekly drops containing limited-edition collectibles, showcasing his vividly constructed audio-visual universe.

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