Explaining the inspiration behind the platform, Crispin Taylor, RCRDSHP Chief of Staff, says: “We saw electronic music fans getting into NFTs, and NFT collectors discovering new music they loved.”
The multimedia collectable goodies from their packs come straight from artists, labels, festivals, and clubs. The variety of opportunities within each pack encourages fans to expand their music taste and discover more about their already beloved artists.
With packs remodelling collectable items within electronic music, they have been made in a range of sizes and prices so that they can be accessible to a vast amount of dance fans.
Eric Reithler-Barros, co-founder and CCO, is a seasoned worldwide dance music executive and DJ/producer. “We knew there was a need for what we’re doing and that people would be pumped,” he adds, “but we never expected such immediate excitement at launch for our very first collectibles pack drop.”
“We’re overjoyed that fans embraced the model and purchased the first of a series of ‘Genesis’ packs.” It demonstrates that there is a strong desire for new music experiences and a more artist-centric dance music economy.
“We are so happy to have created a new revenue stream for creators during this trying time for the music industry.
“We really want to feature all layers of the electronic dance music world, from shiny mainstream to deep dark underground, trance to techno to bass to D’n’B, exclusive tracks to limited-edition sample packs and DJ cards.”
DJs, producers, agents, artist managers, technicians, electronic music executives, and serial entrepreneurs comprised the founding team. RCRDSHP was formed by their combined minds to provide fans with exclusive moments such as a legendary video moment in front of a crowd, backstage, or in the studio, a coveted exclusive track that’s never been heard before, or works of inspiring visual art that take the fan deeper into that artist’s creative universe.
The founding team contained a mixture of DJs, producers, agents, artist managers, technologists, electronic music executives, and serial entrepreneurs. With their combined minds.
RCRDSHP has been formed to provide exclusive moments to fans, including examples such as a legendary video moment in front of a crowd or backstage or in the studio, a coveted exclusive track that’s never been heard before, or works of inspiring visual art that take the fan deeper into that artist’s creative universe.
The platform doesn’t just provide a different experience to users but also, works as a digital space for artists. Offering them unique creations and exclusive work as limited-edition assets stored on a global blockchain as NFTs.
Over the next 12 weeks, starting December 3, he’ll be releasing a new album experience with weekly drops containing limited-edition collectibles, showcasing his vividly constructed audio-visual universe.
