Maybe Stay Home If You Can’t Afford A Festival. This Company Thinks Otherwise
The campaign, called First Festival, wants to support those who have not been able to attend music festivals upon turning 18 due to the pandemic-enforced lockdown and the ensuing cost of living crisis, which has caused both a surge in ticket prices and reduction in disposable incomes.
If your 18th birthday falls between September 1 2019 and August 31 2023, you could be eligible. This scheme, if successful, would grant many young adults the ability to experience a festival for the first time.
“The realisation of just how many people missed their first festivals because of Covid kicked off our initial conversations. We talk often about our favourite festival memories, and the rite of passage that many of us enjoyed going to our first festivals when we were young.” writes the AIF.
Taking inspiration from neighbouring European nations Italy, Germany, France and Spain, where people turning 18 are given vouchers from the government ranging in value from 200 to 500 euros (roughly £173 – £434) to spend on cultural events. This crowdfunding scheme hopes to encourage the establishing of something similar in the UK.
Just over a third (36%)of young people confess that they are more lonely as they have had to give up aspects of their social life to cope with rapidly rising costs.
Organiser of 1100 Above Festival, Michael Lain, attributes this to the fact that, “Specifically for independent festivals, they’re very much a passion project.” Meaning more often than not, they aren’t “really there to make a lot of money”, he tells he tells BBC News..
Despite this, he maintains, “We have people, of course, to feed at home and so forth. So it’s an absolute necessity that the prices do go up, of course, just as little as we can possibly do.”
Secondly, 18-year-olds who were denied the “pivotal cultural experience of going to a festival” due to the COVID-19 pandemic.